Dayclubs are a hot ticket in Las Vegas but must continue to evolve

As the winter blues begin to fade and Las Vegas starts to heat up, revelers have a fun trend to look forward to in the Entertainment Capital of the World: daylife parties.

Just in time for spring break, the season kicks off in March, Vegas’ busiest visitation period, which attracts an average of 3.6 million tourists seasonally. Increasingly one of the biggest draws for visitors, these over-the-top pool parties and indoor festivities add to the entertainment experience of world-famous nightclubs and VIP services.

Dating to 1995, the first pool to develop a see-and-be-seen daylife environment was the Rio, where hotel guests enjoyed alcoholic drinks to upbeat pop music, poolside. Strip nightlife groups followed suit years later by embracing the growing trend and catering to the needs of daylife patrons, throwing nightlife-style pool parties under the sun. With resident DJs and performers, and luxurious poolside accommodations, the concept allowed tourists to delight in every moment and maximize their stay in Las Vegas.

Daytime partygoers now expect nightlife groups to provide such amenities. On top of having daytime entertainment, revelers also look for chic accommodations: modern daybeds, luxurious cabanas and five-star bottle service with cocktail servers attending to their every whim. The cost of such an experience can range from complimentary admission to thousands of dollars per cabana.